What is the very first thing that comes into your thoughts when you hear the word “photography”? Answers change dependent on the individual person inquired the question.

The ordinary person will consider about broadcast photographs in postcard size that usually comes out of photograph processing machines without express directions as to size, personalisation, for example. Other interpretations are of the 1″x1″, 2″x2″ or passport size black-and-white or color prints of bust photograph that are routinely required for official documents for organizational membership, enrolment to faculties, passport and visa application, etc .

The photography professional absorbs the term with cameras, lighting, equipment and diverse accessories that the industry uses all at the same time. At the back of his mind, next to the photographic kit are the topic and media of the pictorial session, schedules and deadlines associated with his sort of work and the company he belongs to and his function in the competition throughout the business in his locality and past.

To the advertising endorser or model, it is the busy schedule and the glare of photography-inherent vibrant lights together with the razzle-dazzle of the industry, other attractive models like herself, agents, executives and photographers who are almost always on their toes issuing directions and orders that cause her ( or him ) substantial stress. It is nonetheless , regularly overshadowed by the glamour and glitz of the sector and the feeling and likelihood of stardom she ( or he ) always dreams about.

The artist thinks of photography as one of his selected media for his art works that stirs his soul and which he expects to stir the souls of those it reaches in an identical method or in a deeper perception that he so “needs” to project. It’s the emotion that is created by his utilisation of the camera that is his strongest incentive.

The entrepreneurial photography enthusiast views photography as a tool for income. He learns and earns from it. He continually researches, experiments and applies new techniques and technologies that are forever changing. Enterprising as he is , he keeps up with the altering technologies but always acutely enthusiastic on its costs and its implications to his ROI. Optimal use and application of whatever technologies he proves to be most cost- and time-efficient is his common guide and byword.

The pure businessperson does not even care that much about photography. He just deals in buying and selling cameras, zoom lenses, films, photograph paper, batteries and battery packs, tripods and other equipment that promise sales and profits. ROI is also his foremost thought. But unlike the entrepreneurial photography fan, he doesn’t just concentrate on photography. He sells his photography products alongside school and office supplies and whatever else that he offers in that proves profitable business.

In which type do you fall?

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